Monster Jam
Meets Pro Rugby
Meets Pro Rugby
We worked with the United Rugby Championship to bring together Monster Jam and the Glasgow Warriors in marking the opening of the 2025-26 season for official title partners, BKT.
We produced a range of social-first content covering two separate activations. The first, focussed on four pro rugby players experiencing the rumble of Monster Jam at Hydro Stadium, Glasgow. Next, the Warriors welcomed a Monster Jam driver to Scotstoun Stadium to experience his first ever rugby match.
Contributors:
Production by FrontTier Media
URC: Téa Robinson
Glasgow Warriors: Ollie Smith, Gregor Brown, Ben Afshar
Special thanks to:
BKT
Claire Willis, Feld Entertainment